Understanding Your Analytics
See how your social accounts are performing, which posts work best and the best day to post, all from the Analytics page.
The Analytics page shows how each of your connected social accounts is performing: reach, engagement, follower growth, your top posts and the best day to post.
Open it from Analyze/Engage > Analytics in the left-hand menu.
Supported platforms
Analytics is available for:
- Facebook Pages
- LinkedIn (company pages and personal profiles)
- YouTube
- TikTok
- Threads
Other connected accounts don't appear in the account picker on this page.
Viewing an account's analytics
- Click an account's picture in the bar at the top of the page.
- Choose a time period: 90D, 30D, 7D, Yesterday or Custom. For a custom range, pick the start and end dates.
ℹ️ If you've just connected an account, its data may take a few minutes to appear. If you see No data available, check back a little later.
What you'll see
The exact sections depend on what each platform shares with CoPost, but most accounts show:
| Section | What it tells you |
|---|---|
| Headline numbers | The main figures for the period, such as views, impressions, engagement or followers, compared with the previous period |
| Engagement Mix | How people engaged: likes or reactions, comments, shares, saves and so on |
| Daily Performance and Rolling Trends | How the numbers changed day by day, with a running average to smooth out spikes |
| Follower Trends | Followers at the start and end of the period, the net change, and the average per day |
| Best Day to Post | Which days of the week your posts tend to do best |
| Top Posts | Your best-performing posts in the period. Posts made with CoPost are marked. |
| Audience Demographics | Age, gender, top countries and top cities, where the platform provides them |
Some platforms have extra sections:
- Facebook: Page performance, a reactions breakdown, organic versus paid, and video performance
- YouTube: watch time, average view duration, subscribers gained and lost, traffic sources, playback locations and devices
- Pinterest: performance by board
- LinkedIn: video analytics
- TikTok: daily tracking of your posted videos. TikTok only reports totals, so CoPost tracks the daily changes from the day you connect.
Link click tracking
If you switch on Shorten Links in Settings > Brand Space, links in your posts are shortened to tinyfi.me links when they're published. Analytics then shows a Link Clicks section with:
- How many links you published
- Total and average clicks per link
- Your most clicked link
- Clicks for your top 15 links
Frequently asked questions
Why don't my numbers match the platform's own app exactly? Platforms update their figures at different times, and some count things slightly differently in their own apps. Small differences are normal.
Why is an account missing from Analytics? Either the platform isn't supported yet, or the account needs reconnecting. Check the Integrations page for any account showing Needs reconnection.
Why has my data stopped updating? Check that the account is still connected. Analytics also stops updating if your subscription has lapsed.
We are always here to help, so please reach out to [email protected] with any questions!