Competitors & Trends: Turn What Works for Others Into Posts for You
Follow competitors, creators and topics on Instagram, TikTok and YouTube, see which posts are really working, and remix the best ideas for your brand in one click.
Competitors & Trends lets you follow the accounts and topics you keep an eye on anyway, see which of their posts are really working, and turn the best ideas into posts for your own brand in a click. Nothing is copied: CoPost works out why a post landed and writes your own version, in your brand voice, with a new on-brand image if you want one.
You'll find it in the sidebar under Inspiration > Competitors & trends.
ℹ️ Competitors & Trends is included on the Creator, Creator Pro, Teams and Agency plans, and in the free trial. See Plan limits below.
What you can follow
Use the dropdown next to the Follow box to choose what to add, then type the name and click Follow.
| Type | What to enter | What you get |
|---|---|---|
A username, e.g. nike | Their latest posts, Reels and carousels. The account must be a public business or creator account. | |
| TikTok | A username, e.g. nike | Their latest videos and photo posts. |
| YouTube | A channel handle, e.g. @nike | Their latest videos and Shorts. |
| Topics & news | A topic or brand, e.g. Instagram algorithm | Recent news articles and blog posts about it. |
CoPost fetches their latest posts straight away. It can take a minute or two the first time; the card shows Fetching their latest posts… until it's done.
Each Brand Space has its own list, so you can follow different competitors for each brand you manage.
Plan limits and how often feeds update
The limit is per Brand Space. On Agency, for example, three Brand Spaces can follow up to 10 each, 30 in total.
| Plan | Competitors & topics per Brand Space | Feed updates |
|---|---|---|
| Free | Not included | |
| Free trial | 5 | Daily |
| Creator | 2 | Every 3 days |
| Creator Pro | 5 | Daily |
| Teams | 5 | Daily |
| Agency | 10 | Daily |
Feeds update automatically. If you think something is out of date, click the refresh button at the top of the page to check for new posts now.
If you change to a smaller plan
If you move to a plan with a lower limit (or your trial ends on a smaller plan), nothing is deleted. Your oldest competitors stay active up to the new limit, and the rest are marked Paused: over your plan's limit. Paused competitors stop updating and their posts are hidden from the feed. Upgrade again, or remove some competitors, and they come straight back.
Finding what works
The Their posts tab shows posts from everyone you follow in one feed.
- Ranked against their own average. Each post is scored against that account's usual engagement, so a badge like 4.1× their avg means it did four times better than they normally do. It's a fair comparison whether the account has 2,000 followers or 2 million.
- Sort and filter. Sort by Best performing or Newest, pick one competitor or All competitors, and filter by type: Images (image posts and articles) or Videos (Reels, TikTok and YouTube).
- See what it is. Badges show whether a post is a Reel, a Short, a carousel (with the number of slides) or an ad.
- Inspect. Click Inspect to open the post with its full caption and stats. Carousels open in a viewer so you can flick through every slide. Use View the original to open it on the platform.
- Save it for later. Click the bookmark to keep a post in Saved ideas.
Remixing a post for your brand
There are two ways to remix:
- Remix on a post card runs straight away with your usual Remix settings and works in the background, so you can carry on browsing.
- Inspect a post, then use the remix panel on the right to choose options for just that post.
Remix options
- Same topic keeps the same subject or feature, reworded for your brand. Inspired by it gives you your own angle on the same topic.
- Direction or context (optional). Add anything CoPost should know, like "focus on our oat milk range" or "we're running a 20% sale this week". It takes priority over the option above.
- Create a new on-brand image. Choose the Image Model (each shows its credit cost) and the Shape.
- Use my brand's Image Spec creates the same idea in your colours and style. Turn it off to keep closer to the original's look.
- Add my logo adds your logo to the image.
- Every slide of a carousel. For carousels, choose Cover only or a matching carousel with one new image per slide.
- Video script. For videos, CoPost writes a short script and caption for you to record, and can create a cover image as well.
- Topics & news. For an article, choose Single post or Carousel. A single post reads Create post from article: CoPost reads the article and writes a post about it for your brand. For a carousel, see Turn an article into a carousel.
Before you start, the panel shows how many credits the remix will use.
Where remixes go
Finished remixes appear in the Remixed tab. While one is being written you'll see Remixing… on its card and a counter on the tab.
From a remix you can:
- Preview it and copy the caption.
- Edit in composer to change anything before it goes out.
- Schedule it in one click. Pick a post slot collection and CoPost drops it into the next free slot, fitted to every platform in that collection.
- Make the video with AI for a video script, which opens it in the video tools.
Turn an article into a carousel
Long news articles often work best as a carousel. CoPost plans it with you first, so you only pay for images once you're happy with the plan.
- Inspect an article and choose Carousel under Format.
- Pick the number of Slides (2 to 10), or Auto to let CoPost choose between 3 and 8. Add a Direction or context if you like.
- Click Plan carousel. CoPost reads the whole article and writes a caption plus a plan for each slide: a headline, a line or two of text, and what the slide shows. No images are made yet.
- Edit anything you like. Rewrite the caption or the Layout that every slide shares, change a slide's text, move slides up or down, remove them, or + Add slide.
- Choose the image model, shape, Image Spec and logo as for any remix, then click Create carousel.
The carousel is made in the background and lands in the Remixed tab, ready to schedule like any other remix. If you close the panel before creating it, your plan is still there the next time you open the article. Plan again starts a fresh plan (another AI credit).
Remix from a post link
You can also remix a single post without following the account, including LinkedIn and X posts.
- Open the Follow dropdown and choose Paste a post link.
- Paste the link and click Remix it.
This works with LinkedIn, X and TikTok photo posts, and with articles and blog posts. Video posts aren't supported. The post is saved to Saved ideas too, so you can come back to it.
Remix settings
Click Remix settings (the tune icon) to set the defaults used by every Remix button: Same topic or Inspired by it, whether to create an image, which image model and shape, your Image Spec and your logo. You can still change any of them for one post in its remix panel.
Credits
Each remix uses 1 AI text credit. If it creates an image, it also uses image credits for the model you chose, once per slide for a full carousel. An article carousel uses 1 AI text credit to plan, then image credits for each slide when you create it. Following competitors and browsing their posts is free.
If you run out of credits, CoPost tells you and offers an upgrade.
Good to know
- Only public accounts can be followed. Private accounts, and Instagram personal accounts, can't be read.
- Facebook and Threads accounts can't be followed yet.
- CoPost uses each post as inspiration and writes something new. Always check a remix before it goes out, and don't reuse anyone else's images.